The Knife is committed to bringing ethical standards to the profession of journalism. These standards provide a framework through which media can more precisely represent what happens in reality through the written word. Our process of analysis assesses the degree to which our standards are met, and sheds light on the mechanisms through which data is distorted. This empowers our subscribers to better discern the quality of information they are consuming, and to consciously select the standard of news they wish to support. We want to help inform consumers so that they can actively, rather than passively, participate in the most important issues.